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We believe music brings people together and creates a united culture. Therefore, It's our mission to bring you some of the best experiences in the world.

No stranger to live music events and entertainment, Matt Orlove is responsible for creating, crafting, and partnering on some of the most sought after-parties throughout the U.S. and in 40 markets spanning over 300+ events per year.


Orlove’s 15+ year background in entertainment and lifestyle events has helped catapult ORLOVE into a multi-million dollar, premium go-to brand synonymous with world-renowned music, artists, and venues, and continues to expand nationally and internationally in 2024, making ORLOVE one of the fastest growing event brands globally.


And all of this in just a few short years since forming his own company in 2014 after moving from New York City to Los Angeles.  Sparked by insanely awesome talent and legendary venues, ORLOVE continues to set the bar high with its expansion into custom events, specifically for brands looking to activate their own parties and instantly connect with an already eagerly waiting audience.


When he’s not working, he spends the rest of his time with wife, Lynn and four children; Kennedy, Rowan, Finley, & Riley.




Founder & CEO 

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Meet The Team




VP of Brand Management

Matt is a 2x founder, writer & podcaster. He's also an experienced digital growth marketer, brand strategist and creative director by trade with a background in helping some of the world's most iconic brands such as Louis Vuitton Moet Hennessy and more.

While Matt has an MBA in International Business, his love of the Internet & tech spans 20+ years helping brands in luxury, lifestyle, arts & entertainment, startups and fashion position themselves for high visibility and scale in the emerging digital economy.


About 10 years ago, Matt decided to take to the Internet to communicate to the masses at the intersection of culture, creativity, spirituality and entrepreneurship... now reaching over 250K+ people across social & has amassed a global audience that reaches 10.5M+ per month through his two top podcasts, The Hustle Sold Separately™ & The Niche is You™.


Matt teamed up with Matt Orlove & ORLOVE to help expand its business operations, strategic partnerships and sponsorships, as well as assist in the overall direction of the brand. 



Director of Operations - Barcrawlerz

Nyna has over 6 years of experience in managing business operations, customer experience, team building and lifestyle. She has worked with large corporations, luxury boutique studios, startups and franchises helping execute each company's vision.

She enjoys creating one of a kind experiences for all walks of life. While maintaining customer success, Nyna has also expanded our events into new markets building close connections with venue partners.

Nyna began working with ORLOVE in 2019 as an onsite Events Manager, and is thrilled to continue growing the brand with each activation.



Events Manager

Itzy is a dedicated professional with a background in communication, hospitality and legal support. Currently pursuing her Bachelor of Arts in Communication at California State University, San Bernardino, she has already made significant contributions to the company such as growing multiple markets, exceeding sales goals and strengthening partnerships.

In Itzy's previous roles, she hone her skills in guest relations, problem-solving, and ensuring smooth operations, all of which are crucial in event management. Her exposure to coordinating guest services, liaising with various departments, and handling client requests provided valuable insights into the intricacies of event planning and management. This background sparked her interest in transitioning to a career focused on orchestrating and executing successful events.



Events Manager

MacKenzie studied Social Justice at Oregon State University, At OSU, she developed a passion for bringing fun and engaging events to communities, fueled by her love for attending concerts.

Before joining Barcrawlerz, MacKenzie gained valuable experience working with several digital marketing companies, where she played a crucial role in leading dozens of clients towards growth and expansion. This has helped her make genuine connections with business owners and customers all over the country.

In 2023, MacKenzie joined the Barcrawlerz team with a mission to enhance the bar crawl experience for attendees and venues. She focuses on improving even routes and strengthening relationships with partner bars, ensuring a memorable and enjoyable experience for all participants. Every bar crawl season presents new challenges and opportunities that MacKenzie can't wait to meet head on.

Outside of work, MacKenzie is an avid baseball and hockey fan, and a devoted cat mom. Her diverse interests and dynamic skill set make her a key contributor to Barcrawlerz's success and growth.

Jane Headshot.jpg



Marketing Manager

With over 15 years of experience in media, early stage startups and product marketing, Jane has helped businesses succeed at every stage of their lifecycle. She cut her teeth in the agency world and her professional experience spans the entertainment, tech, education and music industries. With every new opportunity, Jane approaches her work with intention, curiosity and a customer-centric mindset.

Jane's passion for both music and marketing became clear as a young kid, when she both launched her own "DJ shows" via tape deck recording and microphone, and printed family newsletters reporting important events such as scraped knees and good report cards. Jane is a DJ and producer based in Los Angeles, and she still sends out newsletters to her community, but now with music updates.

Jane is thrilled for her new role with ORLOVE, as it blends her lifelong passions for music, marketing and connecting people through beautiful experiences.

Contact Us

661 N. Harper Ave. #208, Los Angeles, CA 90048  |  Tel: 310-273-8772

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